These cookies ensure basic functionalities and security features of the website, anonymously. Necessary cookies are absolutely essential for the website to function properly. “I hope these videos make you feel warm and fuzzy!" “To others, I hope you felt connected to the people in the video. “To people with hair loss I want to say, I’ve got you covered! “Positive comments and likes breed confidence in the next person who is thinking about having it done. He said: “Social media has enabled me to train other salons to do it for their clients. Novo Cabelo-trained hairstylists now exist in towns up across the country, including Pontypool, Norwich and Tipton, West Midlands. The online experience has well exceeded Rob’s expectations: his combined following of over 90,000 users has grown the business incredibly. “I just love how my followers support the people in the video - I have a real community of good people. He said: “The videos give people the human connection. "I've been non-stop selfie-taking ever since."įilmed at Hidden Heights Studio in Gateshead, England, the videos tell the clients' experience with hair loss, show how Rob preps the heads and fits the hair, and end with their reaction to their new look. He said: “I'm so pleased with my new system - I love it!
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Twenty-eight-year-old Ashley traveled from his home in Bristol to have a blind "makeover" after he became tired of feeling self-conscious about his hair. "Rob changed my life for which I will be forever grateful." "When I eventually saw the result I was amazed - I look like a totally different person. "During the whole procedure, he kept talking to me to make everything pleasant. He said: “ Rob made me feel so relaxed and that there was nothing to worry about. Mats, a 28-year-old from Amersfoort, Netherlands, visited Rob in northeast England to have a hair system transformation in order to feel more confident in his hair. “I’ve had my hair system for four months now and my confidence is through the roof. Jason, 28, from Stotfold, Bedfordshire, said: “The experience was truly a journey of nerves and excitement. The footage features four of Rob’s clients who took part in his blind reaction series, meaning they did not see themselves until their hair was fully fitted and styled.įorty-six-year-old Jo has female pattern baldness and enlisted Rob’s help after deciding she was sick of wearing wigs and not feeling feminine. Novo Cabelo's transformations have now received millions of views across the platforms. In 2021, Rob began sharing his work on the social media platforms YouTube, Instagram and TikTok to show how important having hair is to a person suffering from hair loss. Novo Cabelo – meaning "new hair" in Portuguese – was founded in 2019 by Rob and his friend and international award-winning barber Sam Wall.